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What it is: A deep moisture and repair mask in the iconic Bum Bum Cream fragrance that is shown to mend up to 96% of split ends in as little as one use.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Medium and Thick
Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage
Key Benefits:
- Repairs and prevents damage
- Provides intense hydration
- Mends split ends
Highlighted Ingredients:
- Cupuacu Butter: Deeply moisturizes with a blend of essential fatty acids without unwanted heaviness.
- Murumuru Butter: Rich in omega fatty acids for frizz control and to boost softness and shine.
- Tucuma Butter: Locks in moisture, eases detangling, and protects against breakage.
- SOL Seal Technology: Plant-based keratin that targets hair damage and fuses together split ends.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This treatment mask is enriched with three luxuriously rich Brazilian butters plus SOL Seal Technology to repair and prevent damage, visibly mend split ends, fight frizz, smooth texture, and minimize tangles. It dramatically transforms and restores strong, shiny hair.
Fragrance Description: This mask is scented with the delicious, gourmand Cheirosa '62 (from the cult-favorite Brazilian Bum Bum Cream) that has notes of salted caramel and pistachio.
Clinical Results: In a consumer panel study where participants tried a hair mask in generic packaging with no brand affiliation conducted by an independent 3rd party lab:
- Product was shown to dramatically repair dry, damaged hair after one use
- 90% of respondents with dry and damaged hair said their hair feels dramatically more moisturized after one use
- 86% of respondents said their hair was noticeably smoother after one use
In a clinical split end repair study when used as directed conducted by an independent 3rd party lab:
- Mends up to 96% of split ends
Size:
8 FL OZ
Due to its contents, this product cannot be shipped via our Priority Service or sent to Alaska, Hawaii, P.O. boxes, and/or APO/FPO military addresses.
-Cupuacu Butter: Deeply moisturizes with a blend of essential fatty acids without unwanted heaviness.
-Murumuru Butter: Rich in omega fatty acids for frizz control and to boost softness and shine.
-Tucuma Butter: Locks in moisture, eases detangling, and protects against breakage.
-SOL Seal Technology: Plant-based keratin that targets hair damage and fuses together split ends.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Behentrimonium Methosulfate, Polyquaternium-37, Phenyl Trimethicone, Astrocaryum Tucuma Seed Butter, Astrocaryum Murumuru Seed Butter, Butyrospermum Parkii (Shea) Butter, Theobroma Grandiflorum (Cupuacu) Seed Butter, Euterpe Oleracea (Acai) Fruit Oil, Cocos Nucifera (Coconut) Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Bixa Orellana Seed Extract, Sorbitan Oleate, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Caprylic/Capric Triglyceride, Polysorbate 60, Polyquaternium-10, Dehydroacetic Acid, Sodium Chloride, Benzyl Alcohol, Sodium Acetate, Tetrasodium EDTA, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene.
-Murumuru Butter: Rich in omega fatty acids for frizz control and to boost softness and shine.
-Tucuma Butter: Locks in moisture, eases detangling, and protects against breakage.
-SOL Seal Technology: Plant-based keratin that targets hair damage and fuses together split ends.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Behentrimonium Methosulfate, Polyquaternium-37, Phenyl Trimethicone, Astrocaryum Tucuma Seed Butter, Astrocaryum Murumuru Seed Butter, Butyrospermum Parkii (Shea) Butter, Theobroma Grandiflorum (Cupuacu) Seed Butter, Euterpe Oleracea (Acai) Fruit Oil, Cocos Nucifera (Coconut) Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Bixa Orellana Seed Extract, Sorbitan Oleate, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Caprylic/Capric Triglyceride, Polysorbate 60, Polyquaternium-10, Dehydroacetic Acid, Sodium Chloride, Benzyl Alcohol, Sodium Acetate, Tetrasodium EDTA, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene.
Suggested Usage:
-Powerful alone or when used with the Brazilian Joia Strengthening + Smoothing Shampoo and Conditioner system (sold separately) for maximum SOL Seal Technology benefits.
-After shampooing, squeeze out excess water from hair.
-Apply the treatment, evenly coating from root to tip.
-For thick hair, Sol de Janeiro recommends sectioning into at least four sections before applying.
-Leave in for 10 minutes or longer, if desired.
-Rinse thoroughly.
-Style as usual.
Brazilian Babe tips:
-For super-dry, damaged hair, reach for a shower cap for even deeper hair penetration to intensify damage-repairing benefits. Those with textured or long hair can keep this treatment on for as long as desired (20 minutes or more).
-Those with finer hair textures should focus on applying from mid-shaft to ends-typically, that's where your hair is the thirstiest (or most damaged) and needs extra TLC.
-Powerful alone or when used with the Brazilian Joia Strengthening + Smoothing Shampoo and Conditioner system (sold separately) for maximum SOL Seal Technology benefits.
-After shampooing, squeeze out excess water from hair.
-Apply the treatment, evenly coating from root to tip.
-For thick hair, Sol de Janeiro recommends sectioning into at least four sections before applying.
-Leave in for 10 minutes or longer, if desired.
-Rinse thoroughly.
-Style as usual.
Brazilian Babe tips:
-For super-dry, damaged hair, reach for a shower cap for even deeper hair penetration to intensify damage-repairing benefits. Those with textured or long hair can keep this treatment on for as long as desired (20 minutes or more).
-Those with finer hair textures should focus on applying from mid-shaft to ends-typically, that's where your hair is the thirstiest (or most damaged) and needs extra TLC.
