Detail
What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: FineHair Concerns:- Thinning- Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Gives Hair Volume- Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash- Removes Dirt, Sweat, Oil, Pollution, and Product BuildupHighlighted Ingredients:- Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.- Phyantriol: Preserves hair color and reduces damage from heat tools.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.Clinical Results: In a laboratory test of Full Shampoo and Conditioner: - Hair showed double the volume compared to untreated hairIn a 200-person consumer-use test:- 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use- 88% of consumers agreed their hair has healthy movement after just one use Size: 8 FL Oz. Color: Multicolor. Gender: female. Age Group: adult.